Primary Graphics design ideas-creative design and marketing Preston Manchester London Chorley
Special Projects
Ingersoll Rand Construction Technologies presented Primary with a challenge and this was the result. This illustration will be the focus for a marketing campaign this year to clients in the Far East to encourage them to use the full range of construction equipment now available from the company.
Our brief was to feature all of the machinery (10 items) in action, constructing a new road in a fictitious but typical desert scene, with a new city in the distance and local people in their natural habitat in the foreground, builders, robed bosses and all characters in between.
Large framed canvasses are now hanging in the boardrooms of key clients of Ingersoll Rand who were presented with them at New Year.
